Home > Video Library
Video Library
YouTube: Now We’re the Gatekeepers
Overview
How are technological innovations changing the way we find talent? How does it affect the way people earn money? This segment looks at the way YouTube has changed the way performers are discovered and paid.
Enter your email address below to access these resources
Enter Your Email Address for Full Access
Join our mailing list to unlock immediate access to these resources. You may unsubscribe at any time. If you’ve previously unsubscribed, your status will remain unchanged.
To help ensure our emails reach your inbox, you may provide a personal email address to bypass school spam filters.
Related Videos
Both Sides: Rent Control Revisited
Both Sides: Housing Affordability
Both Sides: Data Centers
No results found.
Lesson Insights
Grade level and subjects
• Recommended for grades 6-12
• Subjects: Science / Technology
• Works in Classroom, Hybrid, and Homeschool settings
What students will learn
By the end of this lesson, students will be able to:
• discuss the importance of technological innovation on our lives;
• explain how YouTube allows content creators and consumers to bypass gatekeepers who previously limited access; and
• evaluate the effects of content providers appealing directly to consumers.
Key concepts and terms covered
Creative Destruction and Disruptive Innovation.
Sample discussion questions
• Why did Rosanna Pansino post baking videos? Why did people watch?
• In 2017, Justin Bieber earned about $80 million. And it started with a YouTube video.
• How do YouTube sensations reduce the influence on gatekeepers?
• Steve Knopper said that YouTube is a new way to discover unknown talent. How does one discover unknown talent on YouTube?
• Steve Knopper said that this is a golden age of music for consumers right now. How so?
What’s in the free teacher’s guide
This printable 14-page Teacher's Guide includes a lesson description, learning objectives, key vocabulary, a fill-in viewing guide with answer key, discussion and analysis questions, and classroom activities.
Standards alignment
Aligned to state standards — use the SITC Standards Tool to match this video to the standards in your state.