Why do people do what they do? Because incentives matter. Change the reward, change the behavior. From student choices to government policy, incentives shape how people act. Whether it's a cash bonus, a tax penalty, or a slice of pizza—every decision carries a cost, and a nudge can shift everything.

Why do people do what they do? Because incentives matter. Change the reward, change the behavior. From student choices to government policy, incentives shape how people act. Whether it's a cash bonus, a tax penalty, or a slice of pizza—every decision carries a cost, and a nudge can shift everything.